Legal

Privacy Policy

Effective June 8, 2026Last updated June 8, 2026
Draft — pending legal review. This document is placeholder content that has not been reviewed or approved by counsel. Bracketed items are unconfirmed and subject to change.

1. Introduction

[Rentel, Inc.] (“Rentel,” “we,” “us,” or “our”) provides an AI-powered asset intelligence platform that helps independent residential real estate investors gain visibility and control over their properties, including transparency into property manager activity and benchmarking of repair and maintenance costs. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.userentel.com (the “Site”), use our applications, or otherwise access our products and services (collectively, the “Services”).

This Privacy Policy applies to information we process as a business about visitors, account holders, beta participants, and other individuals who interact with the Services. Please read it carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Services.

This Privacy Policy does not apply to information that our customers, such as landlords or their representatives, choose to handle outside of the Services, or to third-party websites or services that we do not control. Where Rentel processes personal information on behalf of a customer as part of providing the Services, the customer's own privacy practices may also apply.

2. Information We Collect

We collect information in three ways: information you provide to us directly, information we collect automatically when you use the Services, and information we receive from third parties.

2.1 Information You Provide to Us

  • Account and contact information. Your name, email address, phone number, password, and business or company name when you create an account, join our waitlist, or participate in our beta program.
  • Property and portfolio information. Property addresses, unit counts, property characteristics, ownership details, lease terms, and other information about the assets you manage through the Services.
  • Property manager information. The names and contact details of the property managers you work with, management agreements, fee structures, and communications or records you upload relating to them.
  • Financial and operational records. Repair and maintenance costs, invoices, vendor statements, rent and payment records, and similar information you enter or upload so that we can generate insights and benchmarks.
  • Documents and uploads. Files you submit to the Services, such as invoices, statements, contracts, work orders, and photographs.
  • Communications. Information you provide when you contact us for support, respond to surveys, provide feedback, or otherwise communicate with us.
  • Payment information. When paid plans are offered, payment is processed by a third-party payment processor. We do not store full payment card numbers; we receive limited transaction information such as confirmation of payment and the last digits of the card.

2.2 Information We Collect Automatically

When you use the Services, we and our service providers may automatically collect certain information, including:

  • Usage data. Pages and features you view, actions you take, dates and times of access, and other interactions with the Services.
  • Device and log data. IP address, browser type, operating system, device identifiers, referring URLs, and similar technical information.
  • Cookies and similar technologies. Information collected through cookies, pixels, and local storage, as described in Section 7.

2.3 Information We Receive from Third Parties

  • Connected accounts and integrations. If you choose to connect a third-party account or service to the Services, such as a property management portal or accounting tool, we may receive information from that account as authorized by you.
  • Service providers and analytics partners. We may receive information about your use of the Services from analytics and infrastructure providers acting on our behalf.
  • Third-party data sources. We may obtain information from publicly available or commercially available sources to enrich, validate, or supplement repair-cost and market benchmarks.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain the Services, and to create and manage your account.
  • To generate asset insights, repair and maintenance cost benchmarks, property manager transparency reporting, and other analytical outputs that are core to the Services.
  • To develop, train, test, and improve our features, models, and analytics, as further described in Section 4.
  • To personalize your experience and present information relevant to your portfolio.
  • To communicate with you, including sending service-related messages, responding to inquiries, and (where permitted) sending product updates and marketing communications you can opt out of.
  • To process transactions and administer paid plans.
  • To monitor and protect the security and integrity of the Services, prevent fraud and abuse, and enforce our terms.
  • To understand how the Services are used through analytics and research.
  • To comply with legal obligations and respond to lawful requests.

4. Artificial Intelligence and Automated Processing

Rentel uses artificial intelligence and machine learning to analyze the information available in the Services and to generate insights, such as repair-cost benchmarks and property manager transparency reporting. This section explains how that processing works.

  • Third-party AI providers. We may use third-party artificial intelligence service providers to help process information and generate outputs. These providers act as our service providers and are subject to contractual obligations limiting how they may use the information.
  • Use of your information to improve our models. We may use information you provide to develop and improve our analytics and models. Where we use information for model development and benchmarking beyond your individual account, we work to do so using aggregated or de-identified information, as described in Section 6.
  • Benchmarking. Repair-cost and operational benchmarks are generated using aggregated and de-identified information drawn from across our user base and from third-party data sources. Benchmarks are designed so that they do not reveal the personal information or confidential records of any individual user.
  • Nature of outputs. Insights, benchmarks, and other outputs of the Services are informational and are provided to support your own decision-making. They are not legal, financial, tax, or professional advice, and you remain responsible for decisions you make based on them.

5. How We Disclose Your Information

We do not sell your personal information. We disclose information only in the circumstances described below:

  • Service providers. We share information with vendors and service providers that perform services on our behalf, such as cloud hosting, data storage, payment processing, analytics, customer support, email delivery, and AI processing. These parties are authorized to use the information only as necessary to provide services to us.
  • At your direction. We share information when you ask us to, including when you choose to share reports or records with a property manager, advisor, or other person.
  • Aggregated and de-identified information. We may share aggregated or de-identified information that cannot reasonably be used to identify you, as described in Section 6.
  • Legal and safety. We may disclose information if required to do so by law or in response to valid legal process, or where we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
  • Business transfers. If Rentel is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to the commitments in this Privacy Policy.
  • With your consent. We may share information for other purposes with your consent or at your direction.

6. Aggregated and De-Identified Information

We may create aggregated, anonymized, or de-identified information from the data we process, including for the repair-cost and operational benchmarking that is central to the Services. This information does not identify you and is not treated as personal information. We may use and disclose such information for any lawful purpose, including to operate, evaluate, and improve the Services, to produce benchmarks and market insights, and for research and analytics. Where we hold information in de-identified form, we maintain it without attempting to re-identify it, except as permitted by law to test our de-identification processes.

7. Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies to operate and secure the Services, remember your preferences, understand usage, and improve performance. Some cookies are necessary for the Services to function, while others are optional. You can usually control cookies through your browser settings, though disabling certain cookies may affect how the Services work. We honor recognized browser-based opt-out preference signals where required by applicable law.

8. Data Retention

We retain personal information for as long as necessary to provide the Services, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take steps to delete it or to de-identify it. Retention periods vary depending on the type of information and the purpose for which it was collected.

9. Data Security

We maintain administrative, technical, and physical safeguards designed to protect the information we process against unauthorized access, loss, misuse, and alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying us of any suspected unauthorized use of your account.

10. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including the right to access, correct, delete, or receive a copy of it, and to opt out of certain processing. Regardless of where you live, you may:

  • Access and update your account information through your account settings.
  • Opt out of marketing communications by using the unsubscribe link in those messages or contacting us; we may still send you service-related messages.
  • Request access to, correction of, or deletion of your personal information by contacting us as described in Section 17.

We will respond to verifiable requests as required by applicable law. We will not discriminate against you for exercising your privacy rights.

11. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), provides you with specific rights regarding your personal information.

11.1 Your California Rights

  • The right to know the categories and specific pieces of personal information we have collected, the sources, the purposes for collecting it, and the categories of third parties with whom we share it.
  • The right to request deletion of personal information we have collected from you, subject to certain exceptions.
  • The right to correct inaccurate personal information.
  • The right to opt out of the sale or sharing of personal information. We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as those terms are defined under the CCPA.
  • The right to limit the use and disclosure of sensitive personal information to that which is necessary to provide the Services.
  • The right not to receive discriminatory treatment for exercising your privacy rights.

11.2 Exercising Your Rights

You may exercise these rights by contacting us at [privacy@userentel.com]. We will verify your request before fulfilling it, which may require us to confirm information we already hold about you. You may use an authorized agent to submit a request on your behalf, subject to verification of the agent's authority.

12. Other State Privacy Rights

Residents of other states that have enacted comprehensive privacy laws may also have rights to access, correct, delete, and obtain a copy of their personal information, and to opt out of certain processing such as targeted advertising or the sale of personal information. To exercise any of these rights, please contact us as described in Section 17. Where required, you may appeal a decision we make regarding your request by replying to our response.

13. Children's Privacy

The Services are intended for businesses and adults and are not directed to children. We do not knowingly collect personal information from children under the age of 16. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us.

14. Third-Party Links and Services

The Services may contain links to, or integrations with, third-party websites and services that we do not operate or control. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you use.

15. Data Location

Rentel is based in the United States, and the information we collect is processed and stored in the United States. If you access the Services from outside the United States, you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and, where appropriate, provide additional notice. Your continued use of the Services after an updated Privacy Policy becomes effective constitutes your acknowledgment of the changes.

17. Contact Us

If you have questions or requests regarding this Privacy Policy or our privacy practices, please contact us at:

  • [Rentel, Inc.]
  • Attn: Privacy
  • [Mailing address]
  • Email: [privacy@userentel.com]